In an extremely competitive and complex market, online customer loyalty is not always easy. As in traditional commerce, it is necessary to know and meet the needs of the digital consumer who purchases goods and services in an environment where it is easy for them to compare products, prices and other factors that influence their purchase decision. Presenting a portfolio of loyal customers is very important for brands in the retail sector. According to a study published by the E-Commerce Marketing platform Yotpo , 'Key Brand Loyalty Statistics' , loyal consumers are the ones who least hesitate to make a repeat purchase (67.8%), feel an emotional bond with the brand (39.5 %) and choose it regardless of factors such as price (37.7%). How to retain new consumers in the E-Retail sector During the pandemic, social distancing measures generated a shift in demand to online channels .

It is increasingly common that the first contact with the brand is through the digital environment, therefore, in order to achieve the loyalty of new customers, it is crucial that the brand meets the expectations of users. In this article, we highlight three essential points that retailers should consider or improve to retain their digital consumers . The online Whatsapp Number List shopping experience should be uncomplicated and clear The growth of e-commerce in the new normality and the restrictions that affected physical commercial spaces resulted in sudden operational changes increasing, in some cases, the points of friction between brands and users. According to the Wharton Baker WisePlum Consumer Loyalty Study report , a poor website or app browsing experience is one of the main problems in customer loyalty.



Source Wharton Baker WisePlum Consumer Loyalty Study Source: Wharton Baker WisePlum Consumer Loyalty Study The navigability and usability of websites are two crucial factors for the long-term success of brands in the digital world. In order to continuously improve the online user experience, Google recently added Core Web Vitals indicators to its algorithm , which help to measure the positioning of e-commerce sites, taking into account the website's user experience. In this sense, it is also important to mention that the adaptability of websites to mobile navigation is crucial as a positioning factor. Communication must be effective and personalized Effective and personalized communication is nowadays, when physical contact is limited, very important for online consumer loyalty.