The most popular sources of green energy are wind, sun, water, geothermal energy and biomass. They are also known as clean sources and are promoted as an alternative to traditional energy carriers. Promoting an ecological attitude is currently a key activity of companies selling products based on RES. This type of marketing can affect the customer in two ways. Firstly, directly from the manufacturer focused on selling a given product, and secondly - as a form of creating specific behaviors focused on environmental protection.

The pro-ecological image of the brand is better perceived by consumers, which is why focusing on the use of RES is currently perceived as a trend aimed at indirectly gaining customers. This does not change the fact that an ecological attitude brings the same Belgium Email List benefits both for the environment and for the whole society. After all, achieving climate neutrality is our goal and main task for the coming years. To achieve it, we need to increase the use of renewable sources in every area of ​​life.



Green energy marketing should encourage building a future based on solutions that interfere with the natural environment as little as possible. Promoting renewable energy sources - what you should know: What should the marketing strategy in the RES sector be based on? The strategy of promotional activities of a company from the renewable energy industry should be based on the advantages and values ​​valuable from the perspective of customers. It is worth communicating the ecological and economic values ​​of the proposed solutions.